What happened
On July 27, 2026, Advantage Services Group ("ASG") announced its acquisition of Brooks Heating & Air, an HVAC company serving homeowners throughout Manassas and the surrounding Northern Virginia communities. According to the announcement, Brooks was founded by Kenny Brooks and has earned a strong reputation in Northern Virginia by delivering honest recommendations, quality workmanship and customer-focused service. The acquisition marks ASG's entry into the Virginia market and expands its footprint across Oregon, California, Colorado and Virginia. Financial terms were not disclosed, and the announcement did not say what role, if any, the founder will take after the sale.
The buyer
ASG is a residential services platform focused on HVAC, plumbing and electrical services across the US, and says its mission is to be the trusted residential service provider in the markets it serves and the preferred employer for top talent. Brooks is one of several residential HVAC businesses ASG announced during 2026, following deals in Oregon in June and Colorado earlier in July. The company described the transaction as continued momentum in the residential HVAC industry and a demonstration of its commitment to partnering with organizations that share its focus on long-term growth.
Why buyers want businesses like this
Platforms expanding state by state typically look for a first business in a new market that already has brand recognition and a trained crew, because that gives them something to add later acquisitions to. The local reputation and a settled workforce are the assets being bought; the quality of the entry point matters more than its scale.
What it means if you own a similar business
If you are the first business a platform buys in your state, you are being bought partly as a base for what follows, and that can affect both the price discussion and what is expected of you afterwards. It is worth asking early what the buyer intends to build around you, and over what period.
Read more in our guide to selling outright.
Source: PR Newswire, July 27, 2026
Summary of a public announcement; ExitBuy Co. was not involved in this transaction. General information only, not investment, legal or tax advice.
Thinking about what a sale like this could mean for your company?
Book a confidential call